OSONS RÊVER: A CAPSULE INSPIRED BY THE OLYMPIC SPIRIT
“OSONS RÊVER” - BOURRIENNE PARIS X
On the occasion of the 2024 Olympic Games, BOURRIENNE PARIS X is honored to present its new capsule collection of shirts, "OSONS RÊVER" (DARE TO DREAM). This capsule is dedicated to all fashion and elegance enthusiasts, to all dreamers in pursuit of optimism, hope, and personal challenge.
A CAPSULE INSPIRED BY THE OLYMPIC SPIRIT
"OSONS RÊVER" evokes a bold invitation to pursue one's dreams without fear or hesitation. This capsule is inspired by a vision of hope, courage, and determination, encouraging everyone to surpass their limits and believe in their deepest aspirations. It is a call to optimism and personal achievement, highlighting the importance of passion and perseverance.
WOMEN IN THE OLYMPIC GAMES, A LONG AND CHALLENGING ROAD
During this symbolic month, Bourrienne Paris X retraces the history of the first Women's Olympic Games organized by Alice Milliat in August 1922. After multiple requests to include more women in the events and two refusals from Pierre de Coubertin, Alice Milliat decided to organize these games herself, provocatively naming them the "Women's Olympic Games." However, the IOC (International Olympic Committee) rejected this designation and quickly renamed them the "World Games." Thanks to her commitment, seventy-seven young women from the United States, France, Great Britain, Switzerland, and Czechoslovakia competed in thirteen athletics events.
FASHION & SPORT: A FRENCH STORY
The Women's Olympic Games played a decisive role in the evolution of fashion norms, forcing the liberation of women's bodies. From strict to functional clothing, fashion affirmed women's autonomy and their ability to excel in fields previously reserved for men. As early as 1920, Suzanne Lenglen made her mark with a white dress on a tennis court. The French beret in Paris in 1924, the blue and white wrap-over top in Athens in 2004, and the futuristic uniforms created by André Courrèges for Olympic staff in 1972 are all examples of the influence of fashion in sport.
Like Suzanne Lenglen, our model Shade wears a long white pleated skirt. This EN 円 skirt, created in collaboration with the renowned Japanese brand YLÈVE, features the iconic pleats of BOURRIENNE, extended in length. The waistline is accentuated by tabs inspired by the historical shirt plastron pulls. Additionally, the skirt is highlighted by a cinching belt that subtly elongates and refines the silhouette.
BOURRIENNE PARIS X X BEN & FLO
BOURRIENNE PARIS X has partnered with the family-run company BEN & FLO to best capture the Olympic spirit and pay tribute to all athletes who are passionate about fashion and elegance.
BEN & FLO: The Pioneering Couple of Vintage Sports in France
A quintessential family business, BEN & FLO has captivated BOURRIENNE PARIS X by drawing inspiration from the past and modernizing vintage sports décor elements such as tennis rackets. Like our House, this company pays close attention to craftsmanship, quality, and ecological commitment. In collaboration with leatherworkers, they design sports accessories made from 100% vegetable-tanned leather. Their short-term goal is to use vegetable-tanned leather, which is still imported, while carrying out the crafting, machine stitching, and patination in France.
BEN & FLO, vintage racket specialist.
“OSONS RÊVER” WITH BOURRIENNE PARIS X
Share your dreams with us and embroider "OSONS RÊVER" on your Bourrienne shirt to take part in this international event together.
This capsule features several models embroidered in red, blue and green, the flagship colors of the Games. Blue aspires to endurance and stability, while red embodies courage and determination. Green is associated with vitality, hope and balance. These colors aspire to deep, universal values and underline the importance of perseverance in the pursuit of one's goals.
At Bourrienne Paris X, we've always been committed to celebrating excellence, art and passion. Vectors of the moment, each shirt is both timeless and ageless, evoking memories while accompanying the present.
TOGETHER, LET’S DARE TO DREAM WITH BOURRIENNE PARIS X.
