Open Letter
In a fashion world dominated by immediacy and frenetic trends, making a brand last is an act of faith. This manifesto is a compass, an attempt at a guide, supported by personal reflections, for all those who wish to establish their House over time.
ASSERTING A STRONG, TIMELESS IDENTITY
A brand that lasts doesn't follow trends. In a world of accelerating fashion, we try to make the opposite choice: that of permanence.
Creating a brand that lasts means rejecting the noise of novelty at all costs. It's about believing that a beautiful collar, the right fit, a well-placed buttonhole, can stand the test of time, just as strong as the day they were created.
PUTTING QUALITY AT THE HEART OF EVERYTHING
The product is the hero. No compromises on materials, cut or manufacture. A well-made piece lives on, can be passed on and repaired. It gives meaning to the purchase, depth to the possession. Quality is the best long-term strategy.
BUILD A SOLID, AUTHENTIC STORY
Longevity is built on a story. A true story, rooted in a place, a know-how, a vision of beauty.
Our story was born within the walls of the Hôtel de Bourrienne, a place steeped in history where every detail counts. That's where we drew our inspiration: from the elegance of the past, forgotten skills, and a certain idea of clothing as heritage.
BUILDING COMMUNITY LOYALTY, CREATING LINKS
A brand that lasts doesn't try to please everyone. It speaks to those who understand it. The community is a foundation.
We try to put our customers at the heart of our inspiration and our commitment.
FEDERATE A CLOSE-KNIT, PASSIONATE TEAM
In an entrepreneurial adventure like Bourrienne's, it's the human aspect that is most interesting.
Advancing a project as a team, bringing together all the energies, pooling different personalities to move in a common direction, working with young people, passing on knowledge to them and learning from them above all. Uniting enthusiasm. The key is to maintain these human links over the long term.
MANAGING WITH VISION AND RIGOUR
When it comes to making our shirts, every detail matters.
And so does managing a luxury brand. You can't leave anything to chance: design, materials research, production, logistics, communication. Knowing how to say no, taking your time, resisting the temptation to speed things up.
Building stone by stone.
THE IMPORTANCE OF PATIENCE
Perhaps the most difficult thing for an entrepreneur: patience. To let let an idea mature, to work on every detail with care, and to listen - to our teams, our partners, but also to you, our customers.
These exchanges, this feedback, these outside views enrich us and remind us that each piece we create only has meaning because it is lived, worn and passed on. And only time can truly establish a brand's positioning and reveal it.
Timeless white shirts
Our Iconics
REINVENTING WITHOUT DENYING
Fidelity to its DNA does not exclude boldness. Quite the opposite, in fact. A brand that lasts knows how to evolve, collaborate and explore new territories.
It innovates sensibly, never opportunistically. At Bourrienne Paris X,
we're united by a slogan that I like to repeat:
‘Dare to dream’.
Let's dare to explore, to surpass ourselves, by trusting ourselves, but above all by remaining true to ourselves.
"To last is to resist.
Creating meaning. Becoming a classic.
Bourrienne Paris X aims to achieve this. With consistency, passion and high standards."
founder
